Audience Development

PROMOTION OF WA MUSIC

WA Gig Guide & Fresh Picks Playlist

Last year WAM launched the WA Gig Guide in collaboration with Giglist. The Gig Guide delivers a streamlined way to discover live music happening across Western Australia making it easier to find shows, venues and emerging artists in one place. It raises awareness of live gigs and creates a state‑wide platform to boost discoverability, especially for independent or regionally‑based acts. The WA Gig Guide nicely complements WAM’s other programs, such as the annual WA Music Week, by improving visibility for live events and supporting the live‑music ecosystem. 

The WAM Fresh Picks playlist showcases the latest music releases from Western Australia. Updated weekly, it features tracks released within the past six weeks. Artists can submit their songs by emailing admin@wam.org.au or clicking the button below!

NEW NOISE SCHOOLS PROGRAM

The New Noise program forms part of WAM’s audience development initiatives targeted at encouraging young people in metropolitan and regional areas to engage with contemporary music.

The program is presented in partnership with Healthway and promotes social and emotional wellbeing. The program sees WA musicians visit metropolitan and regional primary and high schools to conduct songwriting workshops and work through a series of positive, inclusive, and engaging workshop materials. 

REGIONAL YOUTH MUSIC PROGRAM

In 2025, WAM launched the Regional Youth Music Program, a free after-school music program designed for young people aged 12–18 living in regional Western Australia.

This initiative provides a safe, inclusive, and supportive space for young people to connect with others, explore their creativity, and build skills in music. This program has been thoughtfully designed with the help and input of participants from WAM’s Regional Roundtable meetings in 2023 and 2024.

The program wraps up with a live performance, giving participants the opportunity to showcase their growth and the music they’ve created throughout the term..

NEWS AND EVENTS

Sound States: Music Mentorship Program

Back for its fifth season, Sound States – Western Australia’s leading music mentorship program presented by 360 Artist Logistics – is now accepting applications for

NATSIMO LIFECYCLE: Recording Grants

A collaborative initiative of Music Australia and the National Aboriginal and Torres Strait Islander Music Office (NATSIMO) Apply now! Just announced – additional 2 new

First Nations Exporting Workshop

NATSIMO and Sounds Australia present: First Nations Music Export Workshop on Tuesday 23rd July via an online webinar.  This workshop is exclusive to First Nations