View Menu

WAM Member Benefit: Music Ally

22 Mar


Member News

WAM have negotiated this exclusive 25% discount to one of the best digital marketing training courses out there, now accessible to the Australian market with “on-demand” access to fit around YOUR schedule and work with YOUR timezone.

Music Ally trains all the major labels, top indies, managers and many more globally, so make sure you don’t miss out on taking advantage of this great offer!

Who Are Music Ally?
Music Ally wants to help the global industry develop the skills and expertise to Market Music Better. We understand that today’s music business is open-ended, multifaceted and often truly global. As such it’s essential that everyone at every level is not only able to stay ahead of the rapid changes in their field of view, but that they can continually improve engagement and revenue from a constantly evolving audience.

The Programme
Our new video course content is on-demand, meaning you can buy into the programme and at any time. The curriculum is made up of 25 individual classes (we call modules) from which you can pick à la carte to form your own bespoke course structure in sets of 5 modules – you can pick absolutely any 5/10/15/20 or do all 25 of our modules from the options below. We have also categorised classes into tracks – if it’s focused on ‘Campaigns’ or ‘Trends’ etc for example – to help you know at a glance what sort of module it is. This allows you to tailor the learning to your needs, or go with the popular option and do the whole programme to become a marketing genius…

The modules are in video format, on average 45 minutes long so you can slot learning nicely into your schedule or watch the class at your own leisure as many times as you like. You will also be provided with an email to which you can submit questions and access is for 3 months. This new programme is designed with flexibility at the core to make sure our clients globally can do the training when it suits them.

Here are the modules, the full curriculum PDF including descriptions can be accessed here.

Music ally pricing

We recognise that in an ever-competitive industry, qualifications count. With this in mind, we have created the option to become ‘Music Ally Certified’ for our new courses. You do not need to become certified to learn via our courses, but certification indicates that Music Ally confirms the viewer attended the module content for at least 4 / 5 (80%) of the modules to a degree that reflects a base understanding of the module’s content, including discussed tools, strategies and priority learnings as will be verified with a short test based on the modules content (to be completed when the client asks for it).

The certification levels are as follows:

Level 1 Certified : completed 5 modules (WAM member benefit not available)

Level 2 Certified : completed 10 modules

Level 3 Certified : completed 15 modules

Level 4 Certified : completed 20 modules

Level 5 Certified : completed all 25 modules

Benefits of being a Music Ally Certified individual include:

  • Becoming part of a community of marketers that is registered on the Music Ally certified marketers page
  • Access to the Music Ally Certified digital badge
  • A certificate of course!

Certification is valid for 18 months from completion of the course. And we recommend refreshing your knowledge over time as digital and social platforms move so fast.

Please note these fees are for an individual attendee.

5 modules     £225 | with certification   £275 (WAM benefit not available)

10 modules   £400 | with certification  £450

15 modules   £550 | with certification  £600

20 modules   £700 | with certification  £750

25 modules   £825 | with certification  £875

Premium Programme Subscription: £1995

This premium package includes year-round access to all 25 videos, including any new module updates and new topic modules that we create and add to the offering, with level 5 certification valid for 3 years from commencement date of course (subject to attendance of 80% of 25 modules at any point). Includes annual Music Ally business information service subscription if not already subscribed.


WAM members receive 25% OFF for 10+ modules.

To redeem this offer contact your membership officer Kate Branson with the subject ‘Music Ally Member Benefit‘ and your WAM membership number to receive the benefit.



Another reason why, if you’re a WA musician or music business, you can’t afford not to be a WAM member. You’ll make your money back in no time, plus you’ll be providing support to WAM’s ongoing program of activities that champion West Australian music! Become a member here!

Government of Western Australia Department of Culture and The ArtsGovernment of Western Australia Department of Culture and The Arts

WAM is supported by the State Government through the Department of Local Government, Sport and Cultural Industries and Lottery West, and is assisted by the Australian Government through the Australia Council, its arts funding and advisory body.