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The Pack Crowdfunds to Take on Global Music Streaming Giants

10 Nov


Upstart girl-powered tech start-up The Pack Australia are mobilising the music industry to get local, original musicians heard!

Concerned that the rise of globalised streaming services has stripped unsigned Australian musicians of their means to make money from their recordings, The Pack aims to reverse this trend by creating a streaming service which connects local business, local listeners and local musicians and actively monetizes this exchange.

Founders and local Perth recording artists Melanie Bainbridge and Harry Deluxe want to ensure a bright and creative future for Australian music, where all Australians are patrons of their music industry. Bainbridge says:

“Our unsigned Aussie musos are creatively starving in an era of apparent musical prosperity – and we believe this will eventually have a hugely detrimental impact on our entire industry. We can’t let that happen. Our musicians are talented, skilled, hard-working and deserving, and we think they should be supported and rewarded. The Pack aims to make the art of creating and recording music in Australia a viable profession again.”

In October The Pack launched a crowdfunding campaign with ING Dreamstarter to raise seed funding for the platform prototype, and is calling for the Australian music industry, and its supporters, to get behind them and help grow the community behind this initiative.

Local musicians, businesses and industry advocates from around Australia are already getting behind the initiative, many considering it to be addressing a major market failure. Tim Hollo from FourPlay had this to say about The Pack:

“The Pack is a clever and smooth response to the huge disruption to the local music scene caused by the new music monopolies. We need this kind of project if a diverse Australian music scene is to survive and flourish.”

Potential partners, investors, arts patrons and music lovers from all walks of life, get in quick to support The Pack’s crowdfunding campaign by 17 November. You can be part of this amazing new initiative by visiting the campaign here:


Government of Western Australia Department of Culture and The ArtsGovernment of Western Australia Department of Culture and The Arts

WAM is supported by the State Government through the Department of Local Government, Sport and Cultural Industries and Lottery West, and is assisted by the Australian Government through the Australia Council, its arts funding and advisory body.