Spotify launch COVID-19 Music Relief Project
International music streaming platform, Spotify, has announced a new initiative to support the global music community during the COVID-19 crisis.
Since the onset of the COVID-19 pandemic, Spotify has engaged their partners across the industry to discuss how they can support artists and the creative community who have been deeply impacted by the effects of the virus. Though streaming continues to play a key role in connecting creators with their fans, numerous other sources of revenue have been interrupted or stopped altogether by this crisis.
Today Spotify launched the COVID-19 Music Relief project, which recommends verified organisations that offer financial relief to those in the music community most in need around the world. To begin, they’re partnering with MusiCares, PRS Foundation, and Help Musicians, and are looking forward to adding more partners worldwide. Spotify is making a donation to these organizations and will match donations made via the Spotify COVID-19 Music Relief page dollar-for-dollar up to a total Spotify contribution of $10 million.
You can head HERE for more information on getting involved as a verified organisation.
A New Spotify for Artists Feature
Spotify are also working to launch a feature that will enable artists to fundraise directly from fans during this challenging time. This will give artists the ability to drive listeners to a fundraising destination of their choice on their Spotify artist profile pages.
Artists will be given the ability to link out to a verified funding page for themselves, for another artist in need, or for a separate initiative of their choice. (This feature will, of course, be optional for artists to leverage; no changes will be made to profile pages unless the artist chooses to participate, and Spotify will not take a cut of any contributions.)
If you’re a Spotify for Artists user interested in this feature, you can sign up here, and Spotify will email you directly when the feature is active.
Programs from Spotify Creator Tools
For those continuing to create at home, music talent marketplace SoundBetter is waiving its revenue share. Cloud-based audio recording platform Soundtrap will offer extended free trials for educators, and Anchor will waive fees on its Listener Support feature.
Additional details on Spotify’s relief project and new tools will continue to be rolled out. You can find more information HERE.