Rachel Davison joining WAM to develop an Audience Development plan

12 Apr

Rachel Davison is a highly skilled individual who was been in the music industry for a number of years, and we’re excited to announce she’s coming on board WAM to help us create an Audience Development Plan for the WA music sector, ensuring that new generations are engaging with Western Australian music and that this engagement manifests itself in support for live performances. This will include environmental research, structure strategies, targets and funds.

ABOUT RACHEL: Within Rachel Davison Management she currently manages Mosquito Coast – triple j Unearthed High winners in 2015 with the song ‘Call My Name’. With a Bachelor of Communications majoring in Public Relations, Rachel is also a graduate of The Seed Management Workshop (2009), and has worked with a past roster of acts that’s included Carl Fox (Porsches), Husband, Kathryn Rollins, Good Little Fox, The Transients, Brash and Sassy and The Resonance. As a publicist, her previous clientele has included the likes of Perth International Arts Festival, Mellen Events, Summadayze, Future Music Festival Celebrate WA’s State Of The Art Music Festival, Boys Boys Boys! and the City of Perth, and she was previously a freelance entertainment reporter for The West Australian newspaper’s Today section and Wire Mag, which included a weekly column on WA’s music scene. She was previously a Features Editor at X-Press Magazine, Editor of The Music Perth and has had features published in magazines such as triple j magazine, Dazed & Confused, Yen Magazine and Arts Hub.

As a result of this new role, we are aiming to achieve an increased awareness of, and demand for, WA music and have more venues supporting original live music with a hope of a demonstrable increase in attendances. We anticipate to put protocols in place with allied industries (such as advertising industry and shopping centers) to look local first for their music needs and expand school engagement across primary and high schools, and tertiary institutions, resulting in a growth of engagement with all-ages.