Powerful new video sees Wheatbelt WAMbassadors talking road safety & music
WAM & RAC REVEAL POWERFUL NEW VIDEO TO CHAMPION ROAD SAFETY, DRIVEN BY STORIES FROM THE WHEATBELT WAMBASSADORS
Following a recent nomination as a Finalist for a Western Australian Regional Achievement and Community Award (Regional Safety Award), WAM is proud to reveal the next evolution of the Wheatbelt Touring Circuit WAMbassador initiative; a powerful new video which sees the six Wheatbelt WAMBassadors championing road safety messages like never before, produced in collaboration with major partners RAC.
WAM’s selected local musicians Erin Pope, Ash Nardini, Hayden Sprigg, Polly Medlen, Jayden Crook and Pete Byfield offer revealing insight into the effects of road trauma, many of these Wheatbelt WAMbassadors themselves having been directly affected by road tragedies in the Wheatbelt. Their personal experiences and oft heart-wrenching stories make for a video that acts both as a poignant warning and a potent collection of advice on reducing the road toll in the Wheatbelt region.
EXPAND TO VIEW VIDEO VIA YOUTUBE (with transcription) ►
Of course the themes and issues are not limited to the Wheatbelt region, but are sadly universal. However, as RAC General Manager Corporate Affairs Will Golsby points out, the Wheatbelt WAMbassadors are engaging with the community to focus on raising awareness about the Wheatbelt’s particularly unacceptable road safety record. “Tragically, 2,155 people were killed or seriously injured on Wheatbelt roads between 2004 and 2013.
This year there have already been more fatalities on Wheatbelt roads than the whole of last year,” Mr Golsby said. “Last year, the Wheatbelt road fatality rate was six times the Perth metropolitan rate, four times the state rate and well above nearby regions. The WAMbassadors drive community discussion about how everyone has a responsibility to help save lives and prevent serious injuries, given 65 per cent of Wheatbelt crashes can be attributed to deliberate driver choices, such as speed, drink driving and inattention.”
WAM Regional Officer Nigel Bird added, “Nearly everyone I’ve spoken to about road safety in the Wheatbelt unfortunately has a personal story to tell of life impact and loss through a motor vehicle accident. We’re proud to be working with the RAC and our Wheatbelt WAMbassadors to try make a difference towards driving behaviors in a region full of great people.”
WAM CEO Mike Harris said the touring circuit is an effective platform for the WAMbassadors to dispel the myths around road safety and replace them with fact. “As people in the community come together to enjoy live music, the WAMbassadors, who are Wheatbelt locals, can engage with their peers and draw attention to the consequences of poor choices behind the wheel,” Mr Harris said.
The continuation of WAM’s partnership with RAC, which began in 2012, is testament to the quality of the touring circuit, which brings a diverse range of talented, upcoming and established music acts to the region and raises awareness about the impact of road trauma in the community.
Continuing its partnership with RAC for the 2016–17 Wheatbelt Touring Circuit and the WAMbassador initiative, and with support from the Department of Culture and the Arts, Royalties For Regions and Country Arts WA, WAM’s 2016 Wheatbelt Touring Circuit Tour 5 will roll into Jurien Bay on Friday 18 November at Dobbyn Park; Saturday 19 in Merredin at The Tivoli Room in Cummins Theatre; and finish Sunday 20 at the Quindanning Inne. All shows are free entry.
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– Above headliners all dates, plus w/ supports as listed below –
Friday 18 November – Dobbyn Park, Jurien Bay (w/ Buzzer the Bush Balladeer & guests)
Saturday 19 November – The Tivoli Room, Cummins Theatre, Merredin (w/ Duane Ratima)
Sunday 20 November – Quindanning Inne, Quindanning (presented by Narrogin Musicians Association guest – Dana & Locko Ballantyne)